“Peter’s assessment of our website was spot on. The detailed analysis from The Effective Website not only pointed out what we could improve, but how. We will definitely keep The Effective Website on our list of valuable professional contacts, and recommend it to our clients.”
—Bill Cusano, Principal & Business Manager
Eeritiz Minisphere
“I was very impressed with Peter’s professionalism and dedication to detail in the work he performed for me. A top notch professional!”
—Alejandro Rivas-Micoud
CEO, Userlytics Corporation
“Peter’s assessment of our website was a com-
prehensive document that made recommendations as to content, navigation, aesthetics and effective-
ness. It was a real eye-opener, and prompted us to take another look at our website goals. This is an outstanding service for companies wanting to make a splash on the Internet!”
—Dr. Keith Rossein
Partner, Submit Patient Forms
The Effective Website thoroughly examines your website (or, if
you prefer, just your home page—see Services for more detail),
assesses its effectiveness, and provides specific, detailed, actionable recommendations to improve it. Depending on the service you choose, The Effective Website can rewrite text, write new material, mock-up an improved version of a web page or your entire website, or even develop or modify your website for you.
The Effective Website offers heuristic, qualitative evaluation, not quantitative analysis or website analytics. The Effective Website isn’t in the search engine optimization (SEO) or search engine marketing (SEM) business—it helps your website achieve what you want it to do once your visitors actually get there.
The Effective Website is the consulting practice of Peter Kassan
—a highly experienced professional with an unusual if not unique background in business, software, usability, writing, and
website analysis.