The Effective Website is dedicated to helping you achieve your business goals by showing you how you can make your home page or your entire website more effective—and, if you like, actually doing the work for you.
Depending on the nature of your website and the service you choose, The Effective Website addresses such questions as:
- What is your value proposition or mission statement? Is it clearly communicated to your visitors? Is it credible?
- What is your brand identity? Is it sufficiently differentiated from its competitors?
- What goals can your visitors accomplish on your website?
- Do these represent a reasonably complete set of goals, or will your visitor have to use other tools or websites to complete
that activity? - How useful is your website? Does it offer a unique or compelling way to accomplish goals that will keep your visitors returning?
- How usable is your website? Does it introduce any impediments to your visitors accomplishing their goals? How can those impediments be removed? How can your site be made
more user-friendly? - Can your visitors truly use it to reach their goals, or does the website fall short?
- How can your website be enhanced to increase its usefulness? How can the results of using your website be improved?
- How can your website be extended to increase its applicability? What other related goals could your visitors website accomplish if you added to its functionality?
- And, most importantly, how effectively is your website addressing your goals—the goals you have for it?