Peter Kassan, the Principal of The Effective Website, has decades of business and technical experience in the fields of software products, websites, writing, and usability. As the President & CEO of Wink International, a unique web-based business that repurposed websites to produce on-demand printed booklets, he analyzed literally hundreds of websites, as well as overseeing the design and implementation of Wink’s own website and writing its content.
As Executive Vice President of Isogon Corporation, a privately held software products company that was sold to IBM, he was involved in virtually every aspect of the company. While there, he oversaw the design, creation, and writing of the company’s website and intranet; designed and wrote user’s manuals, marketing literature, competitive analyses, advertising, and a variety of other business documents; founded and managed the company’s international subsidiary; and co-managed the company. He analyzed numerous websites of competitors, potential partners, and acquisition targets. He drove the company to adopt the user-centric, goal-directed design methodology of Cooper Interaction Design and went on to manage the Interaction Design Department to implement that methodology.
Earlier in his career, he was the manager of technical writing for several software products companies, and served as a programmer, systems analyst, and technical writer. He holds a BA in mathematics and is the author or co-author of several software patents.