As I’ve observed earlier, even the largest companies have websites that violate well-established precepts of usability and business effectiveness. To take one example, IBM (which has entire departments dedicated to usability) has a website that suffers from wasted space, poor readability, and other defects. (more…)
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An Inconsiderate Website
Does your website make your visitors go through extra steps? Does it withhold information and then surprise visitors with it when it could have presented it earlier? It’s probably just the result of lazy design or programming—but the effect is to annoy your visitors with your inconsiderateness. (more…)
Usefulness Isn’t Usability
Just because a website or software product is useful doesn’t mean that it’s highly usable. In fact, the more useful it is, the more likely you’ll overlook usability weaknesses or flaws. (more…)
Artificial Stupidity
For all the hype about recent advances in artificial intelligence—some of which are remarkably clever—what I mostly see on websites are examples of what I call artificial stupidity. (more…)
After the Registration
Many websites offer visitors the chance to register—some for free, some for fee—for reasons ranging from registering a warranty to gaining access to functionality offered by the website itself. This results in a boundary on your website between the pages that are accessible to visitors who haven’t registered and logged in (and perhaps paid or agreed to pay on a continuing basis) and those who have. What should you think about in designing for the two parts of your website? (more…)