Many companies offer generic website templates; web hosts offer site-building services; blogging sites allow you to build not only a blog but an entire website (The Effective Website uses WordPress); companies in unrelated businesses such as Google, Intuit, and Vistaprint throw in site-building as an additional service offering. Along with all of these, some companies specialize in building sites for specific niche markets. How do they compare to the more general-purpose website builders? (more…)
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Designing from Behind the Monitor
Many website designers—after they’ve done as much research as they think is necessary—start sketching or prototyping screen designs, either with pencil and paper or using a wireframe tool. But there’s another, perhaps counter-intuitive, approach that can produce highly usable designs. (more…)
Satisfaction Guaranteed
Few statements on a website are more reassuring than a guarantee. Why do so many websites that offer a guarantee bury it? (more…)
What If You Have Multiple Primary Audiences?
Many companies have multiple primary audiences. For example, ad networks serve as matchmakers between publishers (that is, websites and content providers) and advertisers. Some ad networks even have three or more audiences they consider primary, such as digital networks and advertising agencies. How do you speak to multiple audiences from the same website? (more…)
Four Minutes a Day
Statistics reported on how much time people spend online and what they do while they’re online are surprising. You have much less time than you may think to get your story across. (more…)