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Competitive Assessment

How does your website compare with those of your competitors? We provide a detailed comparison of your website with up to five websites you specify or, if you prefer, that we find (and you approve).

Paying special attention to your home page and those of your competitors, we examine how yours compares in terms of overall effectiveness and usability, and address major issues such as: value proposition or mission statement; brand identity; call to action; credibility; search engine optimization; aesthetics; readability; style and formatting; standard page elements; information architecture; functionality; utility; and content. We make concrete, specific, actionable recommendations as to how you can improve your website in comparison to your competitors and differentiate it and your company or organization from them.

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