The full website effectiveness assessment consists of two parts. The first part is substantially identical to the overall website effectiveness assessment. The second part is a detailed examination of each page (or group of functionally equivalent pages, such as product pages in the same format). Each page (or group of equivalent pages) is examined for format, architecture, functionality, content, readability, and relationship to other pages on the website.
Specific, actionable suggestions are made for improvement—whether that involves providing a complete rewrite of the content, redesigning a page, suggesting to move a page to an entirely different part of the site, or showing how to restructure an entire group of pages to improve the flow of information or the workflow—whatever it will take to make that page (or group of pages) do what you want it to do.
The full website effectiveness assessment provides both a clear evaluation of the effectiveness of the website in meeting your visitors’ goals and your goals and a detailed set of instructions for exactly how to change your website to do a better job—a significantly better job.