Depending on the nature of your website, your overall website effectiveness assessment will address such questions as:
- What is the value proposition or mission statement of your website? Is it clearly communicated to the visitor? Is
it credible? - What is the brand identity of your website?
- What goals can the visitor accomplish on your website?
- Do these represent a reasonably complete set of goals related to the specific area of activity your visitor is engaged in, or will your visitor have to use other tools or websites to complete that activity?
- How useful is your website? Does it offer a unique or compelling way to accomplish a goal that will keep your visitors returning?
- How effective is your website? Can your visitors truly accomplish a worthwhile goal using it, or does the website fall short of letting your visitors actually reach the goal?
- How can your website be enhanced to increase its usefulness and effectiveness? How can the results of using your website be improved?
- How can your website be extended to increase its applicability? What other goals could your website be extended to encompass?
- How effectively is your website addressing all its goals?
The assessment will discuss and evaluate virtually every aspect of the website, such as:
- Value Proposition or Mission Statement
- Brand Identity
- Call to Action
- Credibility
- Search Engine Optimization
- Aesthetics
- Readability
- Style and Formatting
- Standard Page Elements
- Information Architecture
- Usability
- Bugs and design flaws
- Functionality
- Utility
- Social Media and Sharing
- Display on Mobile Devices and Geolocation (if applicable)
- Internationalization and localization (if applicable)